Diensten
Corporate Communication
Without clear communication, every transition stalls. We support organisations with strategy communication, leadership communication, internal alignment and thought leadership across public and private contexts.
Randstad: internal communications as a retention instrument
The internal magazine Vitaal gives more than 2,000 Randstad employees a connecting narrative around health, wellbeing, leadership and psychological safety.
Thought leadership in an overcrowded market
With its Trend Report, Bright Plus positioned itself as a relevant conversation partner for employers in a crowded HR market.
Turning sustainability ambition into investor narrative
For Solina, a first sustainability report became the basis of a credible and compelling equity story.
Audi Brussels: bringing Mission:Zero to the shop floor
For Audi Brussels, the abstract Mission:Zero strategy was translated into a tangible factory experience for 3,000 employees.
Government Communication
Governments and public organisations operate where behaviour, policy and social legitimacy come together. We help turn complex public issues into communication that actually moves people.
Changing Belgium’s drinking culture
As part of the Interfederal Plan 2023-2025, a full behaviour change plan was developed that goes beyond awareness.
Turning consumer belief into circular behaviour
Behavioural insights were translated into a campaign that makes second-hand gifting feel like the logical choice.
Making healthy eating the path of least resistance
With Small Swaps, healthier eating was reframed as simple substitution without sacrifice.
Brand & Reputation
A strong brand and a credible reputation are strategic assets. We help organisations sharpen their story, positioning and attractiveness.
How a cultural story drove expansion
For Hawaiian Poké, Fastfood For Good created a cultural narrative that supported growth with a distinctive employer brand.
Microsoft: building a global talent engine from the inside out
An international employer branding and recruitment campaign turned BC Talent into a recognised talent engine within the Microsoft ecosystem.
MSF: purpose made visible
Employer branding made the purpose behind the work visible and helped grow both fundraising power and public profile.
VIB: from lab to licence to operate
On the Origin of Impact translated 25 years of VIB research into a broader public story that built visibility and legitimacy.
Public Affairs & PR
Political decision-making, media attention and public trust can make or break an organisation. We help navigate the intersection of reputation, regulation and publicity.
How BeCommerce became the voice of a sector
Consistent thought leadership around e-commerce and regulation turned BeCommerce into the natural reference point for policymakers and press.
Immoweb: from market player to market authority
Immoweb built a consistent, positive media presence through data-driven market analysis and became a category authority.
Reputation recovery after crisis
For now, this article remains as temporary PR content until a stronger case replaces it.
Behavioural Change Strategies
Change only succeeds when people can and want to do it. We translate policy and strategy into concrete behaviour using insights from behavioural psychology and communication that drives practical action.
Changing Belgium's drinking culture
Alcohol is one of Europe's largest avoidable health threats, yet awareness rarely translates into behaviour change on its own. As part of the Interfederal Plan 2023-2025, a comprehensive behavioural change programme was developed that goes beyond awareness — analysing actual consumption patterns and designing interventions rooted in behavioural psychology, targeting the moments where choices are genuinely made.
Marktplaats: turning a consumer belief into circular behaviour
The circular economy requires more than infrastructure — it demands a fundamental shift in consumer behaviour. Marktplaats wanted to break one of the most persistent barriers to secondhand buying: the assumption that children always want something new. By translating behavioural insights into a campaign centred on children's desire for someone else's toys, a behavioural nudge was built that turns secondhand gifting from exception into obvious choice.
Making healthy eating the path of least resistance
Food transition consistently fails when framed as sacrifice. The 'Small Swaps' approach developed for Albert Heijn reframes healthy eating as simple, incremental substitution — without compromising on taste, convenience or affordability. The intervention makes healthy eating accessible at scale and directly supports the retailer's health ambitions and broader societal goals.
Critical Communications
When reputation, trust or societal attention are under pressure, clear communication helps maintain direction. We guide organisations through sensitive situations with sharp analysis, stakeholder-focused advice and language that brings calm and clarity.
How BeCommerce became the voice of a sector
In a fast-moving regulatory landscape, consistent communications strength is a competitive advantage. By developing sustained thought leadership around e-commerce and legislation, BeCommerce became the go-to partner for policymakers and press — with 74% more media coverage since 2018 and a 48% share of voice. A case that demonstrates how strategic communications reinforces the licence to operate of an entire sector.
Immoweb: from market player to market authority
Trust in a sector under persistent pressure from regulation, affordability and sentiment cannot be won through campaigns alone. Immoweb built a consistent, positive media presence by publishing unique, data-driven market analyses that give both press and stakeholders genuine insight. This shifted Immoweb from market participant to market authority — a reputation strategy with direct impact on the confidence of investors, partners and consumers.
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