This is what we are really good at
Strategic communication for complex challenges
Only teams combine flexibility and craftsmanship, with a passion for complex challenges. That's what makes our people thrive. We have proven to make the difference in sectors such as: government, B2B, energy and mobility.
Corporate Communications
Without clear communication, every transition stalls. We support executive teams and government organisations in communication around major change challenges in public and private sectors—from leadership communication and internal strategy translation to employer branding and public campaigns.
Randstad: internal communications as a retention instrument
Organisations in permanent transition lose employees not only to competitors, but to uncertainty and lack of direction. The internal magazine Vitaal gives over 2,000 Randstad colleagues a connecting narrative around health, wellbeing, leadership and psychological safety, continuing that conversation on the internal communications platform. Internal communication thus becomes a concrete instrument for talent retention and leadership trust.
VIB: from lab to licence to operate
Scientific reputation is a strategic asset, but only builds broader social licence when the outward translation lands. The multimedia campaign 'On the Origin of Impact' turned 25 years of VIB research into twelve pioneer stories, a print special and an event — making the institute visible as an innovator beyond its own scientific community and building long-term trust with policymakers, the public and partners.
Thought leadership in an overcrowded market
In an overcrowded market of HR reports, thought leadership only works when it combines genuine insight with a distinctive voice. With the Trend Report 'Can it be a bit more?', Bright Plus brought together seven positive HR trends for 2024, grounded in its own research and expert interviews — positioning itself as a relevant conversation partner for employers in a market hungry for perspective.
Critical Communications
When reputation, trust or societal attention are under pressure, clear communication helps maintain direction. We guide organisations through sensitive situations with sharp analysis, stakeholder-focused advice and language that brings calm and clarity.
How BeCommerce became the voice of a sector
In a fast-moving regulatory landscape, consistent communications strength is a competitive advantage. By developing sustained thought leadership around e-commerce and legislation, BeCommerce became the go-to partner for policymakers and press — with 74% more media coverage since 2018 and a 48% share of voice. A case that demonstrates how strategic communications reinforces the licence to operate of an entire sector.
Immoweb: from market player to market authority
Trust in a sector under persistent pressure from regulation, affordability and sentiment cannot be won through campaigns alone. Immoweb built a consistent, positive media presence by publishing unique, data-driven market analyses that give both press and stakeholders genuine insight. This shifted Immoweb from market participant to market authority — a reputation strategy with direct impact on the confidence of investors, partners and consumers.
ESG & Corporate Reporting
Trust isn't built once a year, but with every update—even in quarters that are tough or when an organisation is going through transition. We turn business and ESG data into one clear narrative: compliant where needed, compelling where it matters, and always understandable for investors and stakeholders.
Turning sustainability ambition into investor narrative
For a food ingredients group looking to anchor credibility with investors and partners, a first sustainability report is more than a compliance exercise — it is the foundation of the investment case. Solina delivered a concise, well-substantiated report that translates its ambition to make food healthier for people and planet into a verifiable and compelling equity story.
The Moral CSR Trap
University of Zurich shows that CSR communication can both protect and damage reputations. Supporters expect goodwill and crisis buffer, but skeptics warn of a moral trap: media highlight criticism rather than praise.
Audi Brussels: bringing Mission:Zero to the shop floor
Sustainability strategy only delivers when employees understand it, believe it and act on it. For Audi Brussels, the abstract 'Mission:Zero' strategy was translated into a tangible factory experience that actively brought 3,000 employees — particularly the shop floor — along on the company's CO₂ and water ambitions. The 'Go the green way' fair shows how internal ESG communication converts employee engagement into real execution power.
Behavioural Change Strategies
Change only succeeds when people can and want to do it. We translate policy and strategy into concrete behaviour using insights from behavioural psychology and communication that drives practical action.
Changing Belgium's drinking culture
Alcohol is one of Europe's largest avoidable health threats, yet awareness rarely translates into behaviour change on its own. As part of the Interfederal Plan 2023-2025, a comprehensive behavioural change programme was developed that goes beyond awareness — analysing actual consumption patterns and designing interventions rooted in behavioural psychology, targeting the moments where choices are genuinely made.
Marktplaats: turning a consumer belief into circular behaviour
The circular economy requires more than infrastructure — it demands a fundamental shift in consumer behaviour. Marktplaats wanted to break one of the most persistent barriers to secondhand buying: the assumption that children always want something new. By translating behavioural insights into a campaign centred on children's desire for someone else's toys, a behavioural nudge was built that turns secondhand gifting from exception into obvious choice.
Making healthy eating the path of least resistance
Food transition consistently fails when framed as sacrifice. The 'Small Swaps' approach developed for Albert Heijn reframes healthy eating as simple, incremental substitution — without compromising on taste, convenience or affordability. The intervention makes healthy eating accessible at scale and directly supports the retailer's health ambitions and broader societal goals.
Authentic Branding
Identity becomes decisive in times of transformation. We build brands that clarify what organisations stand for—human, future-focused and relevant for employees and society.
How a cultural story drove expansion
In a labour market where scarce talent determines whether expansion succeeds, the employer story is a strategic instrument. With 'Fastfood For Good', a cultural narrative was built for Hawaiian Poké that supported growth from 6 to 35 locations — not by advertising more, but by building a distinctive, scalable employer brand that attracts higher-quality candidates and structurally strengthens retention.
Microsoft: building a global talent engine from the inside out
In the global competition for scarce digital talent, Microsoft wanted to prove with BC Talent that talent is not bought but made. An international employer branding and recruitment marketing campaign — rolled out across Denmark, Germany, France, Spain, Belgium, San Diego and Melbourne — delivered over 700 trained candidates in a single year, reached more than 4,000 Microsoft partners and achieved approximately 70% higher brand awareness for BC Talent, growing the programme into a recognised talent engine within the global Microsoft ecosystem.
MSF: purpose made visible
Even for a world-famous organisation, attracting the right people is never automatic. MSF needed fundraisers who do more than raise money — people who live and embody the mission. By deploying employer branding to make the purpose behind the work visible, both the number of fundraisers and the organisation's public profile grew, demonstrating that purpose-driven employer branding delivers measurable results in the non-profit sector too.
Public Affairs
Public decision-making increasingly shapes markets, transitions and reputation. We help organisations strategically engage in policy and build lasting relationships with government and other key stakeholders.
Reputation recovery after crisis
After the 'golden hour' recovery begins: look at mistakes honestly, embrace renewal and show hope. That transformation builds reputation stronger than distancing alone.
Let's connect
Email us at koffie@onlyce.be and visit one of our beautiful locations to see what connection we can create together.