Our services
We combine strategy, storytelling, behavioural psychology, and critical communications to make complex transitions understandable and inspire real action. Whether it’s climate and energy challenges or digital inclusion initiatives, we help people truly engage with change.
Strategic communication for complex challenges
This is where we excel
Behavioural Change
We use psychology and design thinking to transform complex transition goals into compelling campaigns and practical actions that resonate with citizens, customers, and employees. In this capacity, we work with government ministries, local authorities, and companies in the energy and healthcare sectors.
Is it always Alcohol time?
We examine our alcohol habits. The development of a behavioral change plan is part of the 'Interfederal Plan 2023-2025 to combat harmful alcohol use'.
View the case
Marktplaats: someone else's toys
Many parents think children only want the latest toys. Marktplaats shows the opposite: children simply long for someone else's toys, so second-hand gifts are perfect.
View the case
Albert Heijn Small Swaps
Eat better without major upheaval. With 'Small Swaps' you simply replace food products with more nutritious alternatives. Albert Heijn and Happiness make healthy eating achievable, simple and enjoyable.
View the case
Critical Communications
When organisations face crises, major changes, or reputation challenges, we provide strategic communication support that builds trust and understanding. We also help lesser-known market leaders in complex industries gain the visibility they deserve. Our clients include publicly listed companies, public institutions, and specialised B2B organisations.
BeCommerce Thought-leadership
E-commerce accelerates; regulation dominates news. Through consistent thought-leadership, BeCommerce became the go-to partner. Media attention +74% since 2018, 48% share-of-voice. Trust grows, policymakers and press now turn to BeCommerce first.
View the case
Reputation recovery after crisis
After the 'golden hour' recovery begins: look at mistakes honestly, embrace renewal and show hope. That transformation builds reputation stronger than distancing alone.
Read the article
Immoweb wins with data-driven PR
Data-driven analyses deliver unique market insights, distinguish Immoweb in the noisy real estate landscape and generate stories that give press and stakeholders confidence—result: a consistent, positive media presence.
View the case
Impactful Reporting
We transform business and ESG data into reports and dashboards that satisfy auditors whilst remaining accessible to stakeholders. Our clients include listed companies, financial institutions, and large semi-public organisations.
Solina creates first sustainability report
Solina impresses with a concise, well-founded sustainability report that supports the ambition to make food healthier for people and planet.
View the case
The Moral CSR Trap
University of Zurich shows that CSR communication can both protect and damage reputations. Supporters expect goodwill and crisis buffer, but skeptics warn of a moral trap: media highlight criticism rather than praise.
Read the article
Audi Brussels Green Way
'Go the green way' fair in the showroom translates the corporate sustainability strategy to 3,000 employees, especially workers, and unites them behind Audi's 'Mission:Zero' goals around CO₂ and water.
View the case
Purposeful Employer Branding
We connect employer identity with societal impact and economic value, so organizations can clearly communicate their purpose and attract the right talent. Clients: corporates in transition, in the midst of the war for talent.
Hawaiian Poké Employer branding
With "Fastfood For Good" we developed a striking employer branding approach. A consistent, scalable cultural story attracted higher quality inflow and supported expansion from 6 to 35 locations.
View the case
Global Talent Branding Microsoft
Microsoft launched BC Talent to reskill scarce IT profiles and connect them to partners. Employer branding and recruitment marketing were sharpened, making the program grow globally into a leading talent platform within the Microsoft ecosystem.
View the case
More fundraisers for Doctors Without Borders
World-famous aid organization seeks fundraisers. Employer branding campaign clarifies mission, shows everyone can contribute. Result: more fundraisers and more support for emergency aid worldwide.
View the case
Specialised Content
We excel at distilling complex information into engaging stories and transforming niche expertise into high-quality content across formats – from white papers to podcasts. We serve knowledge-intensive B2B companies, industry organisations, and government agencies.
Vitaal connects Randstad
Internal magazine Vitaal inspires more than 2,000 Randstad colleagues around health, wellbeing, leadership and emotional safety. Each issue touches head and heart, then continues on the internal communication platform.
View the case
25 years of Flanders Institute for Biotechnology
Multimedia campaign 'On the Origin of Impact' translated 25 years of VIB research into twelve pioneer stories, print special and event, making the biotech institute better known outside science and strengthening its reputation as innovator.
View the case
Bright Plus Trend Report
Trend report 'Can it be a bit more?' bundles seven positive HR trends for 2024; Bright Plus combined own research, expert interviews and striking design to inspire employers and stand out in an overcrowded report market.
View the case