Authentic Branding
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Authentic Branding

Identity becomes decisive in times of transformation. We build brands that clarify what organisations stand for—human, future-focused and relevant for employees and society.

Cases & Propositions

Hawaiian Poké Employer branding
Case

Hawaiian Poké Employer branding

With "Fastfood For Good" we developed a striking employer branding approach. A consistent, scalable cultural story attracted higher quality inflow and supported expansion from 6 to 35 locations.

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Global Talent Branding Microsoft
Case

Global Talent Branding Microsoft

Microsoft launched BC Talent to reskill scarce IT profiles and connect them to partners. Employer branding and recruitment marketing were sharpened, making the program grow globally into a leading talent platform within the Microsoft ecosystem.

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More fundraisers for Doctors Without Borders
Case

More fundraisers for Doctors Without Borders

World-famous aid organization seeks fundraisers. Employer branding campaign clarifies mission, shows everyone can contribute. Result: more fundraisers and more support for emergency aid worldwide.

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