Behavioural Change Strategies

Change only succeeds when people can and want to do it. We translate policy and strategy into concrete behaviour using insights from behavioural psychology and communication that drives practical action.

Cases & Propositions

Case

Is it always Alcohol time?

We examine our alcohol habits. The development of a behavioral change plan is part of the 'Interfederal Plan 2023-2025 to combat harmful alcohol use'.

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Case

Marktplaats: someone else's toys

Many parents think children only want the latest toys. Marktplaats shows the opposite: children simply long for someone else's toys, so second-hand gifts are perfect.

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Case

Albert Heijn Small Swaps

Eat better without major upheaval. With 'Small Swaps' you simply replace food products with more nutritious alternatives. Albert Heijn and Happiness make healthy eating achievable, simple and enjoyable.

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